Sibling brand · Exakt
When you’ve outgrown Nudo.
Because that’s the whole point.
Nudo was made for the first six months of your coffee journey. The first basket. The first scale. The first time you pull a shot that doesn’t taste burnt.
Eventually, you’ll want better materials. A tamper that’s actually weighted right. A scale with a refresh rate you can trust on flow. That’s Exakt.
We made Exakt so you wouldn’t have to leave us when you got serious. Same team, different standard.
How they’re different.
Nudo Lab
Exakt
Brand role
OEM-based starter tools
Custom-built, better materials
Positioning
Friendly starter kit for beginners
Thoughtful companion for makers
Target Audience
Coffee beginners or early enthusiasts
Coffee enthusiasts ready to upgrade
Tone & Voice
Friendly, supportive
Refined, thoughtful, confident
Emotional Tone
Helps you get started
Helps you build your practice
Brand examples
Muvna, Timemore Basic
Fellow, Origami, Hario
Honest signals
You might be ready for Exakt if…
- You can tell the difference between two grind sizes in the cup.
- You weigh in, weigh out, and time every shot — and your numbers are consistent.
- You've started thinking about water chemistry without us telling you to.
- Your gear has started to feel slightly cheap for how much you use it.
Still here at four months? Stay. We’re glad to have you.
Same team. Same standards of honesty. Different shelf.
Exakt’s site is still under wraps. We’ll link it here the moment it lands.